BCBSNC Impresses & Engages with Video Showcasing Award-Winning Initiative
Video Objectives
Capture the scope, benefits, and story of the initiative
Leverage video footage for multiple audiences and use cases
In August of 2021, Blue Cross Blue Shield of North Carolina joined an elite group at the CIO 100 Awards. Their IT Infrastructure team was to be awarded for the success of an impressive and expansive IT initiative, and the team was honored to receive this “acknowledged mark of enterprise excellence.”
The CIO 100 Awards ceremony recognizes the achievements of 100 of the top IT organizations from across the US. And this year it was (as it was for the first time in 2020) held virtually.
The all-digital format of the prestigious event meant that, as award recipients, the IT Infrastructure team needed to provide a video about their initiative in lieu of an in-person acceptance speech.
To create a video that rose to the occasion, we aimed for a minimalist style that leveraged sharp-looking effects and classic production tactics. The goal was to give an overall impression of polished, innovative professionalism - a reflection of their team and their work.
Not only did the video effectively capture and elevate the impressive scope and benefits of the initiative for the awards ceremony, but also the footage has mileage.
BCBSNC is able to use a shorter cut of the video to recognize the IT Infrastructure team internally. Now the business stakeholders of the initiative and the employees experiencing the changes it enacted can see the big picture and all the effort that went into it, boosting their engagement in it. Which, for any initiative that relies on culture change, can be as big a deal as a major award.
Project Highlights
Video Format: Initiative showcase
Production Features: In-studio interview, Motion graphics
3-camera setup in The Nest studio with a teleprompter made it easy for Jim to read his script and get plenty of footage to create a visually engaging interview
Branded and tech-inspired motion graphics highlight the key people and outcomes of the initiative
High quality production value and minimalist aesthetic combine to elevate the content of the video - the initiative itself - and tell the story in a way that resonates with multiple audiences: from the nation’s top CIOs to BCBS employees using their new IT systems in their everyday work
If you have an exciting initiative and want to lift up and amplify its story for your audience, contact us! Getting great-looking video can be easier than you think - we’ll help you craft a video that delivers real business results