Benchmark Tool & Supply Speeds Sales Cycle with Short (< 2 min) Video Testimonial

 

Video Objectives

  • Engage audiences on multiple marketing channels

  • Educate and convert leads in sales conversations

 

Benchmark Tool & Supply is a regional distributor of a wide range of Topcon equipment - along with a variety of tools and technology from many other brands. Because of the diversity of solutions they can offer their customers, they needed a concise and illustrative way to demonstrate what their inventory of advanced technology equipment can really do. 

 
 

For the Topcon LN-150, we aimed to create a video they can use on their website, their social media channels, and as sales collateral. 

As both marketing and sales content, the video does double-duty: 

Users on their website and social media get many of their preliminary questions about Benchmark and the LN-150 (the who, what, why, and how) answered just by watching the short video.

And, when a prospective customer shows interest in the LN-150 during initial sales touchpoints, the sales associate will follow-up with the video to really drive home its capabilities and benefits - and move them that much closer to closing the deal. 

(And - as a bonus - it also showcases Benchmark’s customer, RD Graham Electric, and what their crews can do with great equipment. Win-win-win.)

 
 

Project Highlights

Video Format: Customer testimonial, Product use case

Production Features :On-site interview, unscripted shoot

Our crew’s ability to safely and deftly film on large construction sites allowed us to capture RD Graham’s crew in action and unstaged

  • 2-camera interviews on-site with engaging and relevant questions provided ample and authentic footage

  • Final narrative of the video was created from the most compelling shots and soundbites so the audience gets real reviews from the people actually using the product

If you’re curious how you can use authentic, unscripted customer testimonials to get more sales (and make your sales team way more effective), contact us! We’ll help you craft a video that delivers real business results.

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