Spring Newsletter: What can bloopers do for company culture? 💡

You guessed it - it’s time for your Spring newsletter from The Grid!

ICYMI, last quarter Amy Greene won our epic 2022 Tech Giveaway and got her very own iPhone 13 Pro. We did our best to pull out all the stops and we hosted a live lottery drawing and everything.

So now that the dust’s settled, we hope you’re ready for a nice-and-easy newsletter. In this issue you’ll get:

  • A look at a new video solution that has our clients in stitches

  • Where to go when you need animation video ideas - but you’re drawing a blank

  • A few tips for using video on everyone’s favorite social media platform

  • And another giveaway! Win some must-have merch to get ready for summer

 
 

VIDEO SOLUTIONS 🎥

There is something genuinely endearing about a good blooper reel…whether its actors revealing their goofy side as the movie credits roll or newscasters letting their polished presentation slip and cracking up on live TV. 

The humble blooper humanizes the person on-screen and creates an instant connection with the audience. 

Recently, Builders Mutual put this shortcut to real connection to good use in a video all about their company culture. See for yourself what made their employees “literally blow up the chat during the video” - and how you can get those results too. 

 
 

VIDEO SUPPORT 💪

Sometimes, when it comes to fresh ideas, it can feel like your well is running dry. It happens to all of us and it’s the worst.

So when our brainstorming sessions start feeling like pulling teeth, and we need to have a solid animated video concept soon, we take a deep breath and… turn on some Netflix.

Really!

Check out our latest post to see how you too can use this often untapped source of inspiration.

It’s full of examples, plus a really simple checklist that can help you decide if animation is the best approach for the project at hand.

 
91 Percent of active instagram users
 

VIDEO TRENDS 📈

If your customers are on Instagram, then naturally it’s a great place for your business to be too.

And using video in your IG strategy becomes a sure bet when you learn that 91% of active Instagram users say they watch videos on Instagram weekly.

So if you post it, they’ll watch it. And that brand awareness & engagement is worth its weight in NFTs. Just remember these tips:

  • Keep your Reels short and sweet. Think quick tutorials or a peek behind-the-scenes.

  • Both Reels and Stories are meant to be viewed on a vertical phone screen, so film your video vertically to meet the recommended aspect ratio of 9:16.

  • If you’re nervous about trying out video in front of your Instagram followers, you can post and test video content on TikTok, then migrate the winners over to your IG.

  • You can turn bigger video projects into dozens of bite-sized Reels or Video posts for weeks of content. And if editing for the correct aspect ratio is not your thing, we can help convert those videos into click-worthy Reels!

 
Choose your giveaway
 

Spring Giveaway 🎁

What better way to get ready for summer than entering to win some new merch from The Grid?

As the temps warm up, you could be sporting this classic baseball hat and t-shirt combo with cool digital art designs.

The Imperial hat is made of soft, breathable poly or cotton twill fabric with adjustable back closure. (You choose which style you prefer in the entry form!)

The tees are 100% ringspun cotton from Comfort Colors with your choice of original design by The Grid.

To enter, just fill out this 3 question survey and you’re on your way! We’ve got our fingers crossed for you 🤞

*Summer giveaway is open for entry 4/7/22-4/25/22. Winner will be randomly selected and notified via email on 4/26/22.

Grid